It’s the New Year, and no matter what the performance of your beauty salons was last year, this year they all want to do a big job, so there are a lot of people asking me how to choose the equipment recently, so today Wanzhi Beauty will analyze with you, what kind of beauty salon? The probability of survival in beauty salons is higher, which equipment is more reasonable to introduce and the skills of equipment purchase.

Beauty salon status:

1. The survival rate of purely manual operation is only 9.6%, while the survival rate of beauty salons that have introduced high-tech beauty equipment projects is as high as 86.6%, with a difference of 77%.

2. Profit ratio of beauty items: breast enhancement and weight loss accounted for 32.8%, blemish whitening accounted for 27.2%, basic care items accounted for 21%, SPA hydration items accounted for 15%, and other items accounted for 4%.

3. The order of priority for introducing beauty equipment items is body sculpting and weight loss, spot whitening, intelligent physiotherapy, wrinkle removal, hydration, pedicure, photon skin rejuvenation, E-light, and other items.

4. Ways and ratios of how beauty salons change their operating environment: introduce high-tech beauty equipment (42.6%), promote sales, share profits, increase costs (37.4%), introduce high-end talents, increase store management (12.7%), and increase service intensity ( 6.4%).

Shopping skills:

1. By project

When choosing, you should choose products suitable for your store's service items according to your store's positioning. For example, the more popular items in the beauty market include weight loss, whitening and freckle removal, beauty and body shaping, postpartum recovery, and other items.

2. By way

Beauty equipment is a big-ticket product, and most customers are more cautious about purchasing it. It is usually purchased after going through multiple parties. The way of purchase is generally, online search and purchase, referral by friends, or seeing direct advertising, etc.

3. Is the technology advanced?

The beauty market industry is under relatively high competition pressure, and the ever-changing market technology updates relatively quickly. If you want to obtain more benefits, you must maintain technological leadership. Therefore, when choosing an instrument, technology is the primary consideration for advanced technology, which can maintain the leading position in the industry and is also a selling point for publicity.

4. Quality

Quality is also an important consideration. If the equipment often breaks down during the operation process, it will not only affect the normal operation of the beauty salon and affect the performance, but also bring a bad experience, and it is easy to lose customers. Therefore, when purchasing beauty equipment, it depends on the accessories used in the beauty equipment, service life, frequency, and potential safety hazards.

5. Use effect

If beauty parlors want to retain customers, they must have good results and leave a good reputation for customers, and customers will continue to flow. Customers pay more attention to body and skin care, so instruments that can resist shaping, wrinkles, skin sagging, anti-aging, freckle removal, hair removal, whitening, and skin rejuvenation are more popular. When purchasing a beauty instrument shop, choose products with corresponding functions according to the positioning of your shop, and the number of functions depends on your business scope. The efficacy should also be combined with the quality of the product. Since you choose a high-tech skin care method, it is better to choose reliable brands that have quality and after-sales guarantees. Even if they are more expensive, you can use them with peace of mind. As a long-term investment, those beauty devices that use non-mainstream technology are not recommended to take risks. The pre-sales and after-sales service attitude of a good product is consistent with caring and enthusiasm. When problems arise, we will solve your problems in a timely manner and not shirk responsibility. This kind of after-sales service can make you buy with confidence.